ATTEXpanelSupport
Desktop panel · open

A Tobii eye tracker while you take part — and a gift card every active month.

Install the software and live your normal digital life — measurement runs quietly in the background while the eye tracker does the work. No tasks, no surveys, no draws, no interruptions.

Join the ATTEX panel

18+ · A Windows computer · Sweden, Denmark, Norway or Finland

Applying takes 2 minutes · Free to join

Worth SEK 2,999 · on loan
Tobii eye tracker shipped home within a couple of weeks.

Ships as soon as you're up and running with the Chrome extension. And every active month we thank you with a gift card — no draw, no tiers, no thresholds.

  • GDPR — your data, your rules
  • No surveys to answer
  • Pause or withdraw any time
  • Built on Tobii's eye tracking
§ 01How it works

Four steps. Then we stay out of your way.

The whole point of this panel is that nothing gets in the way of your normal use. Setup is small. The rest is invisible.

  1. Step 01
    Sign up

    A few quick details — nothing to wait for, you're in straight away.

  2. Step 02
    Receive your kit

    We ship your eye tracker as soon as you're up and running with the Chrome extension. The package arrives within a couple of weeks — and calibration takes just five minutes once it lands.

  3. Step 03
    Live your normal life

    Browse the web, scroll your phone, watch what you watch. Capture runs silently in the background. You can pause it any time.

  4. Step 04
    Get your gift card every month

    Stay active during the month and we send you one gift card on the first banking day of the next month — no draw, no tiers, no thresholds.

§ 02Built on consent
Privacy-by-design · GDPR-compliant

We chose privacy as a feature, not a footnote.

Open application

We vet every panelist. 18+, opt-in, verified attributes. You can leave at any time.

GDPR by design

Your name and email never sit in the same database as your browsing or gaze. Joins happen behind the wall, on consented panel IDs.

No facial data retained

Gaze is computed from near-infrared light on the desktop tracker, and from camera frames that are processed and discarded on the device. We store eyes — never faces.

Gear and gift cards

A Tobii eye tracker on loan (worth SEK 2,999) and a gift card every active month — straight to your inbox. No tiers, no draw.

§ 03Who is behind this

The people behind the measurement.

ATTEX AB is an independent company in Stockholm, founded and run by Emelie Löfdahl and Tom Dickson, with Henrik Eskilsson at their side from the start, as investor and in the boardroom.

ATTEX AB · org.nr 559478-8423
Kvarnvägen 53, 182 39 Danderyd

Write to the panel team→
  • Emelie Löfdahl
    Emelie Löfdahl
    Co-founder and CEO

    Twenty years in adtech, at MTG and Widespace among others. Runs ATTEX day to day.

  • Tom Dickson
    Tom Dickson
    Co-founder and CTO

    On the founding team of Kivra, founder of Loupe. Leads product and the data platform.

  • Henrik Eskilsson
    Henrik Eskilsson
    Founding investor

    Founded Tobii in 2001. At the founders' side from the start, as investor and in the boardroom.

§ 04Frequently asked

Things people ask before they sign up.

What does ATTEX actually see?
On desktop: where on the screen your eyes land, plus the surfaces you visit (sites, AI tools, video).
Can I pause it?
Yes. Every capture mode has a pause button. Use it when you need to. Paused months don't qualify for that month's gift card — that's the only consequence.
Where is my data stored?
We use EU-based hosting infrastructure, including AWS services in Ireland and Stockholm. Some service providers, including AI and email providers, may process data outside the EU/EEA, for example in the United States. Personal identifiers (name, email, delivery address) are stored separately from behavioural and gaze data, with a one-way pseudonym between them.
How do I leave?
Email us. We delete your record. Done.
Sign up

Ready to be part of the panel?

Eight quick questions and you're in — straight away, no waiting. You can install the software today, and the eye tracker ships to your home within about two weeks.

  • Takes about 2 minutes
  • Install the Chrome extension right away
  • The eye tracker ships on loan once the extension is set up
Start the application

18+ · A Windows computer · Sweden, Denmark, Norway or Finland

Applying takes 2 minutes · Free to join