ATTEXpanelSupport
Open for new members

Get rewarded for the screen time you already have.

The apps already profit from your data — with ATTEX you get your share, in gift cards every month. You use your phone and computer exactly like you always do; measurement runs quietly in the background.

Join — mobile (Android)Join — desktop (Windows)

18+ · Your own Android phone or a Windows computer · Sweden, Denmark, Norway or Finland

Compare the panels first

Applying takes a couple of minutes · Free to join

registered panelists
0
draws in the mobile panel so far
6
surveys to answer
0
Twenty years of eye-tracking research behind the technology you install.
Tobii
  • GDPR — your data, your rules
  • No surveys to answer
  • Pause or withdraw any time
  • Built on Tobii's eye tracking
§ 01Voices from the panel
What a wonderful surprise to wake up to. A great feeling to be rewarded for using your phone, and perfect timing. The gift card will go on extra Christmas gifts and a little self-indulgence.
Camilla, Denmark
Camilla, Denmarkdrawn in Octobergift card · 3,000 DKK
What an incredibly happy surprise! It is so easy to take part that you don't even think about it.
Christian, Sweden
Christian, Swedendrawn in Septembergift card · 20,000 SEK

Real participants, real gift cards.

Drawn so far
  • Camilla Denmark 🇩🇰
    October 2026
    gift card · 3,000 DKK
  • Christian Sweden 🇸🇪
    September 2026
    gift card · 20,000 SEK
  • Johannes Sweden 🇸🇪
    August 2026 · drawn with 9 entries
    gift card · 3,000 SEK
  • Bjarke Denmark 🇩🇰
    July 2026 · drawn with 12 entries
    gift card · 2,000 DKK
  • Kasper Denmark 🇩🇰
    June 2026
    gift card · 3,500 DKK
  • Nicolaj Denmark 🇩🇰
    May 2026
    gift card · 3,000 DKK

The draw belongs to the mobile panel. One measured hour = one entry; nothing is guaranteed just for joining.

Drawn participants are shown with their first name, country, number of entries and gift card value. Rather not appear? Email panel@attexdata.ai.

§ 02Choose your panel

Two panels. You can join one or both.

Separate panels with their own rewards and devices — they count separately.

01 · Android

Mobile panel

Use your phone the way you already do.

What you get
Gift cards at 20, 60 and 120 measured hours

Three gift-card tiers a month — plus one entry in the monthly draw for every measured hour. One participant is drawn each month.

  • —The app measures the time you're active in your everyday apps.
  • —We block banking, health and dating apps from measurement. The blocklist is not complete yet and does not cover websites.
  • —The draw's gift card is worth up to 20,000 SEK.
Join — mobile (Android)

18+ · Your own Android phone, Android 13 or newer · Sweden, Denmark, Norway or Finland

Read about the mobile panel first→
02 · Windows

Desktop panel

Be active during the month — get a gift card every month.

What you get
One gift card every active month

Flat compensation, sent the first banking day of the next month. No draw, no tiers, no thresholds to chase.

  • —You borrow a Tobii eye tracker (worth SEK 2,999) for as long as you take part.
  • —You browse, work and watch exactly as usual.
  • —No hours to track — being active through the month is enough.
Join — desktop (Windows)

18+ · A Windows computer · Sweden, Denmark, Norway or Finland

Read about the desktop panel first→
§ 03How it works

Install once — then just live as usual.

  1. 1

    Pick your device

    Mobile (Android) or desktop (Windows) — or both. You choose when you sign up.

  2. 2

    Install ATTEX

    The ATTEX software, plus a Tobii eye tracker we ship to you for desktop. Setup takes about five minutes.

  3. 3

    Use it like always

    No surveys. No tasks. You just live your normal digital life — measurement runs passively in the background, and you can pause any time.

§ 04Who pays — and what they see

Media agencies pay to know what the Nordics actually look at.

Until now, nobody could tell them. We measure which ads reach your screen and whether you look at them — that's what funds the gift cards.

It decides which ads get made and which ones get scrapped. We study ads, not people: our reports never include your name or contact details.

Customers and partners
  • WPP Media
  • SeenThis
  • Toyota
  • Schibsted
  • ATG
  • OneCall
  • Scream
  • Kommunal
  • Tre Kronor Media
  • KFC
  • PubMatic
§ 05About the camera — openly

Your gaze is recorded. Never your face.

Eye tracking runs locally on your own device. The dedicated tracker computes gaze from infrared light; the camera versions process the frames on the device and discard them immediately.

Read the panel privacy notice→

Leaves your device

  • Where on the screen you look
  • What is on your screen in the apps and browsers you use
  • The taps and scrolls you make

Never leaves your device

  • Images of your face
  • Screenshots
  • Screen recordings

We do not sell or share the raw screen data the app collects.

§ 06Who is behind this

The people behind the measurement.

ATTEX AB is an independent company in Stockholm, founded and run by Emelie Löfdahl and Tom Dickson, with Henrik Eskilsson at their side from the start, as investor and in the boardroom.

ATTEX AB · org.nr 559478-8423
Kvarnvägen 53, 182 39 Danderyd

Write to the panel team→
  • Emelie Löfdahl
    Emelie Löfdahl
    Co-founder and CEO

    Twenty years in adtech, at MTG and Widespace among others. Runs ATTEX day to day.

  • Tom Dickson
    Tom Dickson
    Co-founder and CTO

    On the founding team of Kivra, founder of Loupe. Leads product and the data platform.

  • Henrik Eskilsson
    Henrik Eskilsson
    Founding investor

    Founded Tobii in 2001. At the founders' side from the start, as investor and in the boardroom.

§ 07Questions

The small print, in plain language.

What does ATTEX actually measure?
Where attention lands on the screen, and which surfaces you use — apps, sites, video, AI tools.
Can I be in both panels?
Yes, and many are. Compensation is counted separately for each panel. One account per person and panel.
How do I leave?
Pause in the app whenever you want, or leave entirely — no notice period, no questions. Rewards you've already earned stay yours, and we delete your record on request.
All questions — compensation, tax, leaving→

A few minutes now. Gift cards every month after that.

Pick the panel that fits your devices. Both take a couple of minutes to apply to, and both are free to leave.

Join — mobile (Android)Join — desktop (Windows)

18+ · Your own Android phone or a Windows computer · Sweden, Denmark, Norway or Finland

Free to join · No purchase required

Support

Questions? Ask the panel team.

We'll get back to you as soon as we can

Sent straight to panel@attexdata.ai — we'll get back to you as soon as we can.